http://www.TryAffilorama.com Using Yahoo search engine advertising network guide shows you how to setup Yahoo ad campaigns and how to get winning results with the Yahoo ad network. Ad writing tips…
Before we get started, let’s briefly run through the differences between Yahoo and Google pay-per-click.
Differences between Yahoo and Google Ad Networks
The main difference between Yahoo and Google is search volume. Yahoo gets less traffic so you’ll usually find that you get fewer clicks compared to Google. That said, in some markets, such as dating, the conversion rate is significantly higher than Google and the cost per click is lower.
In terms of the ads themselves and the ad set-up process, Yahoo is now very similar to Google. There are only a couple of variations:
- Yahoo’s content match advertising is limited. You can’t pick the sites your ads are placed on and image ads aren’t available.
- Yahoo’s geographic targeting is less flexible than Google’s. You can only target one market per account, such as the United States & Canada or Japan, which can be a bit frustrating if you wish to market in several countries. You then can either choose to target that entire market or specify a region or postcode.
- You may need to credit your account before you get started if you live outside the United States. Setting up Yahoo Pay-per-click
To begin, visit http://searchmarketing.yahoo.com. Note that if you live outside the US, you will need to go to the Yahoo Search Marketing International page.
If you haven’t got a Yahoo account already, then you will need to create one before going any further.
Once logged in, select the option to set up your own account.
Step 1: Target your customers by location.
Choose the geographic area in which you would like your ad to appear.
Once you have chosen a geographic location, choose whether target the entire market or specific regions.
Step 2: Choose your keywords.
Select words and phrases relevant to the products and services your business provides and receive additional keyword suggestions.
Step 3: Set your maximum bids and budget.
Determine the maximum amount you are willing to pay per click, along with your target monthly budget. We recommend bidding the same or lower than what you bid in Google.
Step 4: Create your ad.
Write the ad text that will be displayed when customers search for your products and services.
An ad consists of a title and description of what you offer and your URL. See our lesson on pay-per-click ad writing for more about this.
Step 5: Review your ad and activate your account.
Read over your ad before entering your contact and payment information.
Activate your campaign by entering your billing information and your ad will start showing up in Yahoo search.
Click here to learn more about how to set up a Yahoo advertising campaign and Yahoo ad network.
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