http://www.TryAffilorama.com Examples of different landing pages & professional landing page design. How to build successful PPC landing pages & improve conversions with landing page best practices.
A landing page is the page that your visitor arrives at after clicking on your AdWords ad. With the way AdWords is structured, it’s possible to serve different landing pages for each ad you have running.
While it’s not important that your landing pages are indexed by the search engines or search engine optimized, they do require a different kind of optimization: They need to be optimized to ensure the highest conversions possible. If you’re spending $100 a day on getting visitors to your site, you at least want to be making $150 back.
There are a number of different tried and tested landing page models that work well for getting maximum conversions. We’re going to look at four favorites.
The Single Product Review Landing Page
The name pretty much says it all: this style of landing page contains a review of one product and nothing more.
Check out this example, a review of Joanas Horde Leveling Guide.
http://www.wowblackbook.com/joanas.php
This type of landing page works particularly well for products with high brand recognition — for example, ‘Toshiba laptop’ or a popular Clickbank product such as ‘Forex Autopilot’.
High brand recognition means that quite a number of people will be familiar enough with the brand name to search for it specifically.
Because people searching for a review of a specific product tend to be quite interested in buying already, this type of landing page usually converts well.
One thing you’ll notice about this example is that it’s quite short. It gets rid of a few reservations that people might have about the product, it lists the contents of Joanas’s guide, and then finishes off by saying what a great product it is and here’s the link to learn more.
What it doesn’t do is reveal too much. Somewhat counter intuitively, the more comprehensive the review, the less likely it is the reader will click through and buy.
The reason for this is that in a longer review it’s possible that you might unintentionally say something that puts the customer off. For example, you might mention that the product comes in red or white. But the visitor thinks: "Oh, but I wanted the yellow one I saw so and so with!" and clicks away. Whoops!
Yet if you had just kept the review short and hadn’t mentioned the color, they would have probably still clicked through and the product owner may have been able to convince them that red is actually better — that the yellow version is actually an outdated model or whatever… etc etc.
All in all, a single product review should aim to be tantalizing, but not comprehensive. Leave it up to the product sales page to do the actual selling.
The multiple product review page (table form)
The multiple product review is another winning landing page style, but for different reasons than the single product review. The table form review landing page works well for people who aren’t sure what brand or version of a particular product they should be buying.
For that reason, the table review is good for affiliates who want to promote a number of related products.
A search for ‘best electric blanket’ or ‘compare digital cameras’ will lead visitors to your landing page, where they can view between 3 and 10 of the best options available.
The table-form review doesn’t require a great deal of detail. Just give each product a rating and list the stand-out features, price and quality. Because you can compare a number of features quite easily in a table, this style of review works especially well for electronics and software.
The site Best DVD Burning Software Reviews is a good example of a table-style review. Note that the site owner has used a tick to indicate whether a product contains a particular feature, and a blank space to indicate that it doesn’t. Just a small tip for you: Blanks are better than crosses, which can unintentionally give a negative impression.
Click here to learn about 2 other types of landing page designs and how to choose a landing page.
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